Michelle Williams
Caboodle Design
Category: Website Design & Development
My Typical 60 Seconds:
I’m Michelle from AdvantEdge Agency.
And I specialise in creating websites that not only look good but that also bring you real business.
From a simple 10 page site, to online subscriptions, members areas and full ecommerce sites.
I help my clients gain new customers through their website
The approach I take is a strategic one and I look at 3 key areas:
- I look at what makes them different – are they demonstrating their unique selling points – it’s all about benefits not features
- I also look at what language they use – do their target markets relate to what they are saying
- And then I look at the goal of the website – do they want people to call, email, download a factsheet, buy something, this actually affects the overall design
So who do you know who wants their website to work harder for them, I work with all types of businesses, in particular property, engineering and travel.
I’m Michelle from AdvantEdge Agency – giving our clients the edge.
My ideal referral
A bread and butter referral
Companies who require regular website amends or maintenance but who lack the skills or time in-house to do them.
E.g. training companies, ecommerce businesses
A cream referral
Referral partners who have multiple clients needing website assistance – either website maintenance or rebuilding from scratch.
E.g. marketing agencies, event companies, IT companies
A dream referral
Companies looking for a website build with additional functionality such as interactive site plans, membership areas, ecommerce.
E.g. property developers who have regular developments, online shops
